Award - Winning Holiday Fundraising Videos
Client: Urban Engineers campaign for ACE Mentors of America
Role: Concept and ideation, Writer, Director, Producer, Set Designer, Video editor, Animator, and Audio engineer.
As an art director and producer, I led an interdisciplinary team to create award-winning videos that raised tens of thousands of dollars for ACE Mentors of America, an after-school program empowering high school students through workforce development in the design and construction industries.
Each year, I crafted a distinct narrative and visual style to captivate audiences. In 2019, I brought mid-century Christmas figurines to life, evoking the rich nostalgia of the holiday season. By 2021, I introduced a whimsical story featuring a magical viewfinder that inspires a young girl to dream big and pursue a future as an engineer.
These videos were central to an annual holiday campaign celebrating the “engineers of tomorrow,” where each play translated into a $1 donation. Through a blend of imaginative storytelling, design, and strategic production, these campaigns engaged audiences and generated impactful donations year after year.
2019
2021